Michelle Kim
Emory Goizueta student. Marketer. Content creator.
Selected work
01 / 08
TikTok985.9Kfollowers
YouTube55.1KsubscribersContent Creation
Audience growth, community, and brand partnerships.
Easel
Fashion campaigns, live events, and video production.
PersonallyU
Social growth and research for AI personalization.
SAMT America
Storyboard development and production collaboration.
YouTube Shorts
Short-form storytelling and audience activation.
Innisfree × Waymo
An experiential skincare campaign concept.
Clik
Brand positioning and launch strategy.
Cox Communications
AI-supported employee communication strategy.
About
I combine audience research with hands-on creative work.
My experience spans fashion campaigns, AI-powered commerce, and brand partnerships. I study Marketing and Organization & Management at Emory’s Goizueta Business School.
Outside work: photography, film, ceramics, and choreography.
Experience
Full résumé ↓Emory AI & Digital Commerce Research LabResearch Assistant+
- Design A/B tests and analyze performance data to generate actionable business strategy recommendations
- Evaluate pricing experiments and user-behavior to identify customer needs, market trends, and growth positioning
- Translate AI research into clear business insights for an AI-powered Shopify personalization platform
- Apply AI tools to streamline digital workflows, improve operational efficiency, and reduce turnaround time
EaselMarketing Intern+
- Analyzed campaign KPIs and engagement data to identify performance gaps and optimization opportunities
- Executed 3+ integrated campaigns, generating 100+ leads and 30K+ digital engagement across channels
- Managed budgets, timelines, and deliverables while coordinating execution across cross-functional teams
- Directed live event operations and on-site delivery to strengthen customer experience and campaign execution
SAMT America LLC.Business Management Intern+
- Automated Microsoft Excel tracking for $400M+ in sales, improving data accuracy, reporting, and decision support
- Led B2B business development program and market outreach, recruiting 20+ Apple reseller partners
- Coordinated timelines and deliverables across marketing and sales stakeholders to support business objectives
- Developed a business-aligned promotional video strategy aligned with objectives, reducing production costs by 7%
AAMBC Inc.Digital Marketing Strategist Intern+
- Analyzed campaign KPIs, SEO data, and audience trends to identify optimization solutions, increasing views by 5%
- Developed multichannel content strategies informed by customer behavior, market insights, and business goals
- Monitored real-time campaign performance reaching 2,000+ viewers and increasing audience engagement by 15%
- Created cross-platform assets and messaging to support consistent stakeholder and customer communications
Sandbox NetworkContent Creator+
- Managed relationships with 10+ brand partners, translating requirements from negotiation through execution
- Produced daily digital content for 1M+ TikTok followers, achieving average annual follower growth of 250K+
- Executed global brand campaigns including Samsung, Umbro, Kakao, and YouTube to drive audience engagement
- Coordinated production schedules and mentored junior creators to maintain quality and ensure on-time delivery
Research and Investment Securities at EmoryChief Marketing Officer+
- Lead weekly digital initiatives communicating executive updates, organizational achievements, and member value
- Coordinate semesterly headshots to maintain professional member directory and exhibit organizational leadership
- Execute marketing strategies to strengthen the organization’s online presence and to increase overall engagement
Aperture International Student Film FestivalFestival Programmer+
- Conducted targeted outreach to 20+ universities, building relationships that generated 60+ festival submissions
- Evaluated submissions and coordinate festival programming, culminating in four graduate student film awards
- Enhanced engagement by coordinating film screenings and facilitating post-screening discussions with filmmakers
Skills & tools
Microsoft Excel · Data Analysis · Canva · Google Workspace · ChatGPT · Higgsfield · Korean (Native)
Other activities
Audiovisual Assistant · Oxford Fusion Dance Club Captain · Alpha Kappa Psi Business Fraternity
Interests
Ceramics · Photography · Film Production · Travel (Singapore) · Choreography · Ukulele · Volleyball · Formula 1