PersonallyU
An AI-powered personalization platform needed an audience and a clearer path from social discovery to its website. My work connects creative content with research into what users respond to.
The website was new, with little traction and no established content presence. The challenge was to make an unfamiliar AI experience easy to understand and interesting enough to explore.
I planned social content around approachable entry points and audience interests. Alongside creative planning, I designed A/B tests and evaluated pricing experiments and user behavior to inform growth positioning.
I strategized content for social platforms and Meta, analyzed performance data, and translated AI research into practical business insights. I also used AI tools to streamline digital workflows.
These follower totals are reported in my portfolio notes. Website traffic and purchase conversion are ongoing measurement opportunities; no sales or conversion results are claimed here.
An interesting post is only the beginning. The next challenge is helping that audience understand the product and take a meaningful step toward it.