Easel
Easel wanted to introduce its new clothing line to younger customers and bring more people into its live shows. I connected social content with the moments when customers could see the collection in action.
Weekly live shows were attracting fewer than 10 viewers. The new collection needed content that felt relevant to younger shoppers and a stronger reason to join live.
I researched content trends, built a content calendar, and planned promotions around trade shows. A three-day live-show sequence before the events gave early viewers a reason to tune in and explore the collection.
I developed strategic social content, coordinated campaign timelines and deliverables, supported on-site activations, and reviewed campaign KPIs to identify opportunities to improve engagement.
My portfolio notes report live-show attendance moving from fewer than 10 to more than 50 after the campaign. The additional campaign totals above are reported in my résumé.
Content works harder when it gives people a next step. Connecting creative assets to a live event helped turn attention into participation.